Lean Marketing: what it is and how it can benefit your business
The term Lean Marketing refers to marketing strategies that are based on the Lean Startup concept. Lead acquisition and the sales funnel are approached differently in this way. Instead of creating a closed marketing plan without edges, the idea is to propose a series of actions and analyze how they work. Based on this data we decide if we should stick to the original plan or pivot towards a different course. The differential value of Lean Marketing is that companies can achieve a greater impact in a shorter time, and at a lower cost. It allows you to mold and modify the actions based on the feedback from the users themselves. What is The Lean Startup? Lean Startup is a concept developed by Eric Ries in his books “The Lean Startup” and “The way to the Lean Startup”. The concept grew out of Ries’ experience at a venture capital firm Kleiner Perkins. His goal was to help startups succeed using existing ideas such as: Lean Manufacturing, which focuses on eliminating the unnecessary things to create more value. Steve Blank’s Client Development Methodology. Agile techniques. Osterwalder Business Model Canvas. Design Thinking. Lean Startup Cycle As mentioned above, Lean Startup methodology involves a very specific work cycle. One of the distinguishing characteristics of this model that is already being employed in marketing is the following: How to know where your client is? How to impact the user to cause him to go from user to lead and from lead to customer? When is the time to communicate with your users? Which channel is the most suitable? The first thing we need to do is build a prototype. It should be something very basic that allows you to get to the market quickly. A complete strategy with phases, times, and budgets is not required. Instead, it is a test based on a minimum viable product (MVP) that is simple, cheap, and quick to implement. This is when the information of the users is collected. Measuring is the only way to know if you are on the right path. As a result, the interesting thing is to create a good collection of small experiments and collect real market data. You can use this data to learn. If the experiments are well received, you should continue. If not, analyze the reasons for the failure and explore new possibilities with other prototypes. Knowing your users better comes from analyzing each experiment, each action, and each behavior. It will be important to understand, for instance, if Facebook is the channel you should rely on. Alternatively, you can capture leads through Google Ads. The cycle that Eric Ries designed is applicable to Lean Marketing with the following stages: Build Ries argues that everything must start from the definition of a hypothesis. Of course, it must be the result of analyzing the problems of potential customers. For this, Lean Marketing must be supported by the generation of buyer personas and the analysis of the customer journey. Measure One of the essential factors when executing Lean Marketing in your organization is having an excellent measurement system. It’s more important than anything these results will lead to the validation of the prototype with the clients themselves. A minimum viable product is useless if the right users are not tested very, very quickly. Do you need to create more than one landing page? What types of ads are the ones that impact your users the most? Should you use email marketing? All of these questions give rise to hypotheses that you must validate with the users themselves. For this, it will be necessary to not only have the appropriate analytical tools but you must also define precisely the indicators on which you are going to base your learning. Learn Eric Ries is committed to validated learning. There is no mistake if you learn from it. The data will tell you if your hypotheses were true or not. In the first case, you already know something to exploit and add to your overall marketing strategy. If it’s wrong, it is data to learn from to keep looking for the right approach. And the best part is that you have saved valuable time and money on something that your client doesn’t demand. The potential of applying Lean Startup to marketing is that you will have realistic information based on data. It’s no longer about assumptions but the client themself who has spoken to you in each of the experiments. This is why it’s a continuous process. You must run the create – measure – learn cycle as many times as necessary to find the strategy that ensures you reach your users. Advantages of Lean Marketing As you can see, you can start applying Lean Marketing in your organization right now. The problem isn’t so much of tools but of processes. But if you decide to propose your marketing strategies based on the Lean Startup methodology, you can take advantage of the following points: Reducing costs The normal reaction is to look for a global approach if you don’t use Lean Marketing. Do not apply it until it is fully formed. Unfortunately, you aren’t sure if it’s going to work. How can Instagram be used to generate organic content? Should You Create an Automated SMS Marketing Strategy? Are you aware of the type of messages that make your users loyal? You will not know the answer to these questions and many others until you put your strategy in motion. By applying Lean Marketing, you can go step by step allowing you to validate each of the actions with the consequent savings in investment. You contact customers more quickly It’s clear that the sooner you know the intentions of the users, the better you will adapt your strategies. When you start from a variety of hypotheses and contrast them one at a time, you will quickly discover who has to buy what you offer. You will be in contact with users from the very beginning,
What is MicroMarketing?
Micromarketing consists of focusing on a niche market of a specific group of individuals. A micromarketing campaign involves marketing products or services directly to this specific group of customers. A company that wants to employ micromarketing techniques must define an audience based on a specific characteristic, such as job title, age, or geography, and then create campaigns tailored to that group. Compared to other approaches, this one is more expensive. Because of this, some small businesses can’t afford a digital marketing strategy of this type, but here in Q Ad, we’re going to tell you how this works so you can apply it. Being familiar with Micro Marketing In a competitive market, marketing is crucial. By using marketing as a strategy, organizations can increase sales, customer base, brand awareness, and ultimately, profits. Using micromarketing is a challenge due to its high cost of implementation. The advertising costs associated with companies using this marketing strategy are generally higher per targeted consumer. Creating a few marketing ads tailored to appeal to a large mass audience is less expensive than several marketing ads targeted at a small group of consumers. Moreover, micromarketing can be expensive to run since it cannot be scaled up to a large audience. Micromarketing is different from macromarketing, a strategy that looks to target the biggest possible consumer base of a company product or service. With macromarketing, a business attempts to measure how wide a scale its target market for a good or service is. The business then proceeds to work on how its products can be made available to this group of consumers. How to use Micro Marketing Examples of companies that have run successful micro marketing campaigns include Procter & Gamble (P&G) and Uber. P&G ran a marketing campaign to target African American women when it was introducing its Pantene Relaxed & Natural shampoo and conditioner. During its expansion efforts, Uber analyzed the social media data available to it to find out more about the specific transportation problems in the cities that it was targeting. As a result, the company grew its client base through targeted promotions and referrals. Some things you should consider The expansion of emerging technologies, such as big data, is used by micro marketers to capture information via mobile devices and e-commerce platforms. According to the data collected, consumers can track the type of products they are viewing or purchasing based on demographics, geographic locations (IP addresses), favored websites, brands they prefer, or spending habits. In this way, a website can match related products to digital consumers. By targeting a well-defined segment of consumers, micromarketing is an approach that attempts to get the audience to make a purchase or take some kind of action. In order to create profits for a company, micromarketing matches products to a consumer’s tracked preferences. We hope this information helps you in creating better marketing strategies for your company. If you have any questions, or you would like us to help you, please get in touch with us! We will be happy to work with you. We are a multicultural marketing agency, with more than 13 years of experience.
How to analyze keywords properly
Keywords are very important for your website. They have been used for many years on the internet since web browsers appeared. Currently, there are multiple ways to analyze keywords for your company. You can do research through google, checking your website insights, but the most common way is studying your competition. A very common method for the analysis of keywords of your competition is to analyze their SEO strategy. This method sounds obvious enough, but many companies (large and small) tend to forget this crucial step, bringing with it a series of very detrimental consequences for their organic growth on the internet. Each SEO strategy is adjusted depending on the needs of the economic sector of your business. It’s not the same to analyze the strategy of a cryptocurrency exchange than that of an online shoe store. This is why it is important for your company to identify the competition within your market. We introduce you to different tools that help you analyze your competitor’s keywords. These tools also will help your business to have a clearer idea about its organic positioning. Remember that not all the tips shown here work for everybody, read carefully and see what is best for your company!1.SEMrush SEMrush is the most popular of this list. It’s a company dedicated to keyword analysis within any sector. This is a great option for many people who want to know how to analyze the keywords of their market rivals. This is possible thanks to its data analysis machine that extracts and analyzes information from keywords in search engines such as Google or Bing. It also reviews the best companies positioned within Google to give you the information you need. 2. Ubersuggest This a free tool from the famous digital marketer Neil Patel. Ubersuggest is another digital app that your company can use to analyze your competitor’s keywords. This SEO tool will tell you in the easiest way to analyze the keywords of the competition efficiently. From its easy-to-understand instructions to highly creative designs, the truth is that Ubersuggest is a very useful tool to optimize online positioning. Also, it offers you enormous facilities to create your SEO content strategy in a precise and exact way. This is because it analyzes the potential traffic of the keywords, both from your company and from the competition. Ubersuggest currently has a free plugin for those who want to try the tool. It filters the potential keywords for your business depending on the country or region. It’s worth mentioning that this plugin takes into consideration the keywords of your competition when analyzing it 3.RavenTools At the moment this is a company that offers services in various SEO aspects that can greatly help your business from technical SEO analysis to your competitor’s word analysis and more. RavenTools is an excellent alternative SEO tool for your business to take advantage of. This is because their process on how to analyze the keywords of the competition is quite concise, so many users have been taking advantage of this tool for their companies. From very detailed reports to performance reports, in this option you will find everything your company needs to improve its SEO. It also has a didactic guide for those who have a first contact with the tool. It is worth mentioning that RavenTools is currently one of the mechanisms most used in the english and USA market. If your company wants to stand out in an English-speaking market, RavenTools is the perfect option. 4.Ahrefs Ahrefs is a very famous SEO analysis tool on the Internet. This is primarily due to its powerful machine learning that gives your company a competitive advantage. Ahrefs has tools to scan the Google indexing of your competitor’s websites and comparison tables, among many other things. This app is undoubtedly an option that you should consider having in your SEO and digital marketing strategy. In the same way, Ahrefs allows users to identify the keywords that could benefit them. It is often used as a starting point for clients and is highly efficient. This web tool will help your marketing team gain insight into generic web traffic, movements on the Internet, and consultations on web pages. It will enable them to position your brand effectively. Well, what did you think of our recommendations? Are you prepared to boost your SEO strategy? Remember that you can leave it to experts like us. We are pleased to do the hard work for you and deliver unbelievable results!
Galveston Challenge May 9th, 2021
4 days ago, the second edition of our spectacular Galveston Challenge event was held at Steward Beach in Galveston, TX. Families gathered to participate in a day of family togetherness, with more than 14 obstacles in which they competed to win incredible prizes of over $ 1,500.00. We have activities of all kinds and for all ages, fun for the little ones and the grown-ups too! Galveston Challenge is an event designed for the whole family. We firmly believe that outdoor activities help us disconnect for a while from electronic devices and social media, and bring fun to family time. “It’s Island Time”, “Galveston”, “The City of Galveston”, “Gatorade”, and “Driveaway Autos” were the official sponsors of this magnificent event, organized by Q Advertising Group, a multicultural agency with more than 13 years of experience in events and experiential marketing. Miguel Quiroz, CEO of Q Advertising group, thanks the sponsors for supporting these events that generate a positive impact on our community and promote family unification in a free event for all ages. If you are interested in attending, or joining as a sponsor, to this event, please visit our website https://galvestonchallenge.com for more information. Contact us!
Galveston Challenge: An unforgettable family experience
What is The Galveston Challenge? The most amusing family challenge of Stewart Beach is here! Join for free and conquer the challenges of The Galveston Challenge with your family to win incredible prizes! Overcome the different challenge stations based on large-scale board games, balloon volleyball, limbo, and much more. Why should you participate? Family comes first. For that reason, we have created this event, so that you can reinforce values such as unity, teamwork, and spend many moments filled with unforgettable laughs and fun. The challenge is designed so that family teams of at least 4 compete to take home amazing prizes. And for brands: This is the ideal way to reach your target audience through a recreational activity, full of emotions and dynamism: sport. Get more customers to know about you, what you do, what you offer, etc. Join now as an official sponsor of Galveston Challenge and start seeing incredible results for your business!
The ProChallenge – Ready, Set, Go!
Measure your skills, find your strengths and identify areas for improvement through our unique sports challenge testing stations. With The ProChallenge, you will improve yourself by taking your body to the edge of performance. Why you should join in? What is not measured cannot be improved. At The ProChallenge we want to take you to a new sporting level, in a smart and specialized way, like no one has ever done. Who are the ideal candidates for ProChallenge? Athletes of all kinds: from the youngest who are starting, to those who already train in a more advanced state. The goal is to boost them no matter what level they are at. Don’t miss out on this opportunity, where you will not only be able to explore new skills and challenges, but also be participating to take home incredible prizes! See you on April 28 6 PM sharp. Join now as an official sponsor of The ProChallenge and start seeing incredible results for your business! Visit: theprochallenge.com
Welcome to Q AD Group Inc.
We are a Full Service Marketing Agency with extensive experience servicing both large and small businesses. Our experience comes from numerous marketing campaigns across a wide range of industries. After conducting over 277 experiential marketing campaigns we have developed a broader perspective of what works and what is needed for our diverse cliental to reach the right consumer. Utilizing this experience allows us to offer our clients the most valuable and effective service for their business.