Performance marketing offers many benefits. One of the main ones is that it has a better optimization of the different marketing campaigns. One of the aspects in which it stands out compared to other strategies is in the measurement of results.
A better measurement of results obtained can provide a more accurate picture of how a marketing strategy is maintained or how it works. You can focus on the most successful strategies first when you understand which ones are working. In turn, this results in an increase in investment or improvement, since all efforts will be directed towards areas with the best results.
One of the most interesting aspects of performance marketing is that it allows you to measure the ROI (return on investment) of the actions carried out. With the use of famous cookies and pixels, it’s possible to know what each user does within a website. This is in contrast to traditional meters such as CPM (cost per thousand) that shows only how many times it has been shown, but not the number of people who have seen it.
This marketing strategy is perfect for small businesses, because it reduces the costs in the investment made, which translates into a constant improvement in income and use of resources. It also allows you to know in advance the results that will be obtained from an advertising campaign with a certain budget. Performance marketing is clearly the evolution of traditional marketing.
Do you need help running your campaigns? We know the best strategy! Get in touch with us. Q AD Group has more than 14 years in the marketing industry, working with brands of all types.