Live Streaming Marketing: All you need to know

Brands today are using an increasingly strong and ever-growing live video marketing strategy to expand their visibility and surpass their competition. According to recent studies, 80% of brands use video marketing today. The content that is transmitted through this marketing strategy reaches newer and older generations of users in a quick and efficient manner. Current social media platforms along with new ways of transmitting messages have assisted companies to better produce and take advantage of their digital resources. Live video is the simplest and most direct way of transmitting a message today to a media audience, hence the importance of a good strategy in this area. Benefits of live video marketing One of the most important aspects of video marketing is that it allows you to connect with your target audience instantly and in a real way, promoting the engagement of your brand. The use of this strategy brings many benefits to your business in social networks. Among them, you can find factors such as reach and visibility as well as other benefits including: ●       3 more retweets and responses for tweets and social media posts that have videos than those that don’t. ●       Some studies claiming that 65% of people who see a video on social media about a product or service ending up purchasing it. ●       More than 88% of people saying that watching a video of a product positively affects their decision to buy a product or purchase a service. Live video marketing: a trend in 2021 Most of the studies that talk about video marketing come to the conclusion that it will continue to grow throughout 2021. According to The State of Online Video 2018, in 2018, 6.25 hours of videos were consumed in the world per week per person – an hour more on average than the previous year. This data speaks for itself and indicates that in a single year, on average, one hour of content is increased by people on social networks. Other trends in video marketing in the world include the following: ●       53% of people want to know more or receive more videos from the people or brands they follow on social networks. ●       88% of the people who use the Internet in the United States, in other words hundreds of millions of people, have watched video content on the networks of their mobile devices. ●       87% of the people who are part of the marketing teams of companies use this tool in their strategies. ●       80% of people are happy with the results of their videos in terms of ROI on social media. ●       Users spend more time on web pages with video content than on web sites where there is none. ●       95% of people are more receptive to using a call to action when watching a video than using a still image. Video marketing platforms to consider Within the live video marketing sector there are some platforms that are very well positioned with respect to the rest and the competition. Twitch, Instagram and Tik Tok are among the platforms that take the forefront among the most used today. 1. Twitch This social network is mainly based on video games and has been in the trends for all of this last year. Although most of it deals with content related to gamers, it has also been used for other purposes such as fashion, sports or music. In real numbers, the Twitch platform took 66% of the total streaming industry market in 2020. This being the compelling reason many companies have been interested in this platform to upload their content. Twitch has turned out to be an ideal place for those who want to monetize their content in some way and take advantage of the social network. According to studies by Amazon’s own platform, 70% of users offer a form of monetary support to their favorite streamers or influencers. The target audience on this platform is a very young one, ranging from approximately 10 to 26 years of age. These individuals are looking for entertainment, making this social network a place where specific, fresh and dynamic strategies must be taken into account to attract the attention of this young audience. Something to keep in mind about Twitch is that the platform’s algorithm does not greatly favor new streamers or new channels, so working with established influencers is the best option. Streamers: Twitch Heroes Famous streamers are the heroes or influencers of Twitch; therefore, working with them is the best decision for generating immense results in terms of marketing. Brands take advantage of the visibility and reach that certain streamers have in order to reach a greater audience and ultimately boost their sales. Companies play with the different abilities of streamers and promotions that are applied such as discounts on food, depending on how well a streamer transits in a video game. 2. Tik Tok The company of Chinese origin, Tik Tok, has suffered some setbacks in countries like the United States, but as for the rest of the world, has had exponential growth in becoming one of the favorites of people on social networks. This platform offers the possibility of recording short videos with many viewing and customization options. Unlike Twitch, Tik Tok offers greater reach to different brands and encourages the discovery of new products or services in a section reffered to as the “For you” page. The Chinese application does not have alerts for live marketing videos, so much of its content could go unnoticed if it is not a channel that is followed regularly. To publish content on this platform, you must have content based on entertainment. Having an unconventional approach to products to be promoted is vital. The audience will be able to get to know and get closer to the products or services that the streamer is