With the arrival of summer, a new range of options open up to increase sales, marketing or business visibility. Summer is a period in which online stores can usually see their sales or KPI’s dropping. This is commonly due to many factors such as the vacation of many people. Free time also allows them to buy in physical spaces, so online sales are affected negatively.
Not all the business sector sees this as a dark period. There are others that make a good profit during the summer, such as companies dedicated to tourism, hospitality, beach clothing stores, etc.
To boost the sales of an ecommerce store in summer and obtain the best results, very specific actions must be taken to maintain a good level of conversions in the online store.
1.- Planning to boost the summer sales
For these cases, you must be ready. You will not always have the best moments and there will always be times when things do not go as expected. This also happens in the digital and ecommerce world.
Planning plays a central role in these dates and knowing how to act can be a key point in the future of the company. Planning marketing actions will ensure that when the time comes, everything happens in an organized and previously established way. Keeping options open for users to buy can be a plus as well.
2.- Test campaigns
Not everything is bad for companies with the arrival of summer. If this has been foreseen, it is possible to act in the quickest and most efficient way. A good move to keep in mind is to do the so-called summer tests. In other words, it is doing what in previous months has not been possible due to the workflow.
It’s a good time to take risks and take actions that have not been done yet before measuring results. Above all, in summer, users want to have experiences, so do not hesitate to explore options such as Inbound Marketing.
3.- Know how to take advantage of customers
It’s often seen that in summer times, businesses that are not destined for summer products see their sales reduced through e-commerce. There are other factors however, that can help boost your businesses public awareness, such as social media.
Running inspiring content campaigns to attract the attention of your target audience is ideal in summer. Remember that users have more free time; therefore, it is a good time to reach them on the channels in which they spend the majority of their time on the Internet.
4.- Knowing your growth possibilities
If your company stops because of the summer dates, it’s very probable that your competition will too. This is where it can be very important to take action and gain advantage.
Take the opportunity to carry out paid campaigns on social networks and in Google Ads. A quality marketing campaign that meets the needs of that audience in this period can be just the push your company needs to outperform your competitors.
Paid advertising can help in many ways by boosting ecommerce sales in the summer. Advertising on social networks or on web pages such as Google Ads can make an offer or service visible to those customers who have previously contacted the brand.
At Q Ad Group, we have the tools and equipment necessary to make the summer season very profitable for your company or business. Taking advantage of the competition in this period can be a reality through segmented and personalized digital marketing campaigns that will grow your business exponentially.