La cultura será la verdadera protagonista de la cancha.
El fútbol está a punto de entrar en una dimensión completamente distinta. 48 selecciones.104 partidos.16 ciudades.3 países. Nunca antes un torneo internacional había intentado...
Read More 
The World Cup Will Erase Some of the Most Valuable Stadium Names on Earth
The World Cup Will Erase Some of the Most Valuable Stadium Names on Earth And That’s Exactly the Point. For decades, modern stadiums have been built as monuments to corporate pow...
Read More
La cancha ya no es el centro del juego. La cultura sí.
Estamos entrando en una de las temporadas más importantes para la conversación global alrededor del fútbol. Pero hoy, el verdadero impacto ya no ocurre únicamente dentro de la ...
Read More
Houston’s 7 World Cup Matches Are Bigger Than Sports
When FIFA awarded Houston seven matches for the 2026 World Cup, it did more than place the city on a tournament schedule. It placed Houston at the center of one of the largest glob...
Read More
Houston’s FIFA Fan Festival 2026: Why This Is Bigger Than Football
As Houston prepares to host matches during the FIFA World Cup 2026™, the city is also getting ready for something much larger than the games themselves: the FIFA Fan Festival. Se...
Read More
